This post is the 2nd post in a series of 4 short blog posts, sharing some tips on a subject that we can all relate to - event hashtag trending. These tips are based on my experience of running social media campaigns for a variety of events in the industry that have trended online - from something as small as a meeting of 80 people to a conference of over 1,000.
The last post addressed the issue of timing - when to tweet! You can you read that post here.
After you have worked on a strategy of the timing of your tweets for your event , the next step is to get as many people as possible on-board the tweeting train! Having the one account tweeting out 100 tweets isn't as effective as 10 people sending out 10 tweets each.
Part 2: It takes more than one.
Tweeting from your own account or company account multiple times on the day of your event won’t be enough to get the hashtag trending.
The Team: Make sure you, your company and other team members are tweeting from their own accounts. You will need multiple accounts tweeting about the hashtag to reach a larger audience and spread the impression count further in order for it to trend
The Attendees: Involving your attendees as much as possible is crucial. Encourage them to tweet photos / videos / text and use the hashtag to capture the story online
The Stakeholders: Get any sponsors, venue or suppliers involved – its promotion for everyon
Got something else to add? Tweet the team at @MICEmillennials.