Research on How Millennials Consume Meetings & Conferences
Guest post from Laura-Roxana Nucu, Event Management Student at Bournemouth University conducting research on millennials in the MICE industry.
Much has been written about millennials in the last few years. Once this generation gained its powerhouse recognition, thought to be redefining every social, political, demographic, technological and economic part of life, many industries became interested in gaining an insight into the “millennial mindset”. This resulted in an abundance of speculations and stereotypes which treated this generation in a homogenous way.
In the meetings, incentives, conferences and events industry, there has been very little academic research aimed to understand millennials perspective. Therefore, as a final year Event Management student, working on my dissertation, I have decided to find out more about this generation’s attitude towards learning, engagement, networking, environment and technology in the context of meetings and conferences.
I am hoping to gather a more holistic view of what millennials expect from their meetings and conferences, and I’m hoping that this research will help businesses craft their meetings and conferences differently.
If you are part of this generation and you are keen to participate in this research, I would appreciate if you could please fill in a short questionnaire.