How do Millennials consume content at a conference?
When you’re trying to decide if you should attend a specific conference or event (or asking your boss if you can attend), often you look at things like the venue, the speaker line up or the session titles. But the thing I think is most important, is the session format. A conference programme particularly appeals to me if I see the words “workshop”, “interactive” “collaborative session” or if I see an innovative/creative session design with lots of time allocated for Q&A. Why?